Completed project
Musa Service
Designed a corporate website with a clear structure for a multi-division food company — including Musa Ice Cream, Musa Organic Foods, and dealership services.
Project Scope:
Web Design
UX Architecture
Multi-brand Layout
Product CMS
Multi-language
Tools:
Figma
Photoshop
Framer
Year:
2024
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Project Scope
Scope:
Tools:
Timeline:
Collaboration:
Project Goals
The website needed to serve multiple purposes — showcase product lines, promote the brand, and provide information for potential dealers. The structure had to remain clear despite having several sub-brands under one company.
✦ Represent all three business divisions with a clear structure
✦ Design a lightweight, informative layout suitable for local market needs
✦ Add a dedicated Dealership page to attract and inform partners
✦ Highlight Musa’s values, certifications, and product range
✦ Ensure mobile-first design for broad accessibility across devices
Challenges
One of the key challenges was organizing information from multiple divisions into a seamless user journey. Each division had different goals — from product showcase to partner onboarding — requiring thoughtful UX decisions and flexible layout design.
✦ Avoid overwhelming users with too many content paths
✦ Visually separate divisions while keeping the brand unified
✦ Provide room for future product line expansions
✦ Communicate business reliability to both customers and partners
Solution
I designed a structured homepage and separate landing pages for each division — Musa Ice Cream, Musa Organic Foods, and Dealerships. Each page includes its own story, product visuals, and call-to-action sections. The clean visual language, subtle sectioning, and mobile-optimized layout allow users to navigate easily and engage with the brand based on their needs.
✦ Designed a clean, local-friendly UI in Figma
✦ Created scalable sections for each brand branch
✦ Used iconography and product visuals to simplify info
✦ Wrote clear microcopy for dealership interest & contact
✦ Ensured clarity across Uzbek, Russian, and English if needed
Design Strategy
Since the brand speaks to a broad local audience, I focused on clarity, familiarity, and simplicity. Each division follows a similar layout logic while incorporating distinct visual elements to reflect their product lines. Consistency in typography and white space ensures a professional feel without losing accessibility.
Live Link / Status
Status:
Live preview:
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